Melo’s People of Utah

April 20th, 2010 | by Spencer Hall

Melo’s People of Utah just got fouled by Kyrylo Fesenko.

Spencer Hall
Founder Spencer Hall has covered the NBA, Team USA and NBA D-League since 2007 and launched Salt City Hoops in 2009. Spencer is now the news director at
Spencer Hall
Spencer Hall

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  1. Steve says:

    So who exactly is behind this add? I saw it on tv the other night and was really surprised by it.

  2. Isaac says:


  3. Matt says:

    in the lower right hand corner at the end of the commercial (about the 27 second mark) it says the ad is sponsored by jordan. i just picked up on that last night after wondering the same thing saturday night.

  4. Gandalfe says:

    It says it’s sponsored by Jordan. Jordan has a deal with Nike, of course, and part of this deal is, apparently, to develop a stable of other stars, one of whom is Carmelo.

  5. It’s no mystery that the ad was created by Nike, but I’m just curious about the thought process behind the whole creative. I put in a request with Nike’s PR people to get some commentary but haven’t heard back.

  6. Saleem says:

    It’s obviously designed to rile up the Utah fans. It’s actually a pretty brilliant strategy when you consider it.

  7. JMAC says:

    why the hell we vote for carmello when it is clear that D Will is the Mvp

  8. Steffen says:

    I just threw up in my mouth a little.

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