The NBA made a glorious return to action on Sunday and kicked things off with what some people are calling the greatest commercial ever. I’ve already watched it 75 million times and I’m not showing signs of stopping. Every scene is spectacular, but I especially loved the Nets-era Deron Williams taking on John Stockton. There’s also a nice Karl Malone sighting, as well as Steve Nash with Pete Maravich.
It’s a beautifully reconciliatory gift to the players after the acrimonious lockout. These are the kinds of projects that turn players into legends and is a very clear reminder to the players to be very, very grateful for the myth-making PR machine the league provides.